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Myers-Briggs Preferences

1 Comment / Management / Hutch Morzaria

Your type does not determine your behavior. The Myers-Briggs Type Indicator is simply a categorization of how you “prefer” to behave and even this is to some extent situation dependent as while someone might be a “E” type personality (i.e. Extraversian), after a full day at work and meeting/greeting/interacting with people – their inclination at […]

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Six Sigma and Process Improvement

Leave a Comment / Six Sigma / Hutch Morzaria

Once upon a time some very smart and intelligent people looked at the world around them and realized that the way things are working now is not the only way in which things can work.  These people realized that the businesses exist to service a need and the need they are fulfilling is what people

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Feedback2

The Voice of the Customer

3 Comments / Customer Experience, Customer Management, Customer Satisfaction / Hutch Morzaria

There are many ways of learning what is essential in your business.  However probably the most powerful and least practiced is that of Customer Feedback.  Having the greatest widget in the world is useless if your customers don’t want to buy it and if it doesn’t resolve a perceived need.  Getting that information from your

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Managing Technical Teams

Leave a Comment / Customer Satisfaction, Management / Hutch Morzaria

Managing technical staff is becoming more of a challenge daily. Even more so, when your staff are MORE technical than you are – which to some extent is expected … you are a manager and responsible for multiple area’s of the company, they are specialists and able to focus on their area to the exclusion

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Why Do Customers Matter?

1 Comment / Customer Satisfaction / Hutch Morzaria

Perhaps this is stating the obvious, but we want a large base of loyal customers as they are  a lot more profitable than just “happy/satisfied” customers. They consistently do business with us and on top of that they give free advertising to others to do business with us. Besides that, we already know that is

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Conducting an effective Job Search

Leave a Comment / Job Search / Hutch Morzaria

It’s easy to make a mistake when searching for a job, unfortunately, by doing so you are adversely impacting your ability to find that role of your dreams and case should be taken to minimize this as much as possible. In this difficult job climate, care must be taken with even the smallest detail and

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Do you know what they are thinking?

3 Comments / Customer Experience / Hutch Morzaria

Ensuring that you measure your customers expectations of your business as well as acting to meet and exceed those expectations is a key step in ensuring that you are running a successful and profitable business.  Gaining valuable insightful customer feedback is key to ensuring that your business continues to address consumers’ needs. Current data shows

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The Fallacy of Price

1 Comment / Business Planning, Customer Satisfaction / Hutch Morzaria

A common misconception is that if you lower the price you will get more customers.  This is not always the case by anymeans and there are some significant downsides to playing the price card which you should consider. Now, you might not really have an option – if your competition has cut their price to

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Using an IVR effectively

1 Comment / Tools / Hutch Morzaria

First – what is an IVR?  Some people also call it an ACD but whatever you call it, an Interactive Voice Response (IVR) or Automatic Call Distribution (ACD) system is used to get your customers to the right people to answer their questions or provide them with the right information.   When used effectively it

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Using LinkedIn to find a job

1 Comment / Job Search, Networking / Hutch Morzaria

I’ve mentioned a couple of times now (see this post and this one) and its a really great tool not only to keep in touch with old work colleagues and keep apprised of whats going on in your industry but also to find a job.  LinkedIn’s job search should complement whatever you are currently doing

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