Customer Experience

uncomfortable truth about voc programs

The Uncomfortable Truth About Voice of the Customer Programs

Most Voice of the Customer programs begin the same way: with genuine excitement and unusually strong executive buy‑in. There’s a clear mandate from the top to “listen better.” A vendor is selected. Dashboards are built. Surveys are launched with care and optimism. Leaders talk openly about how important customer voice is going to be to […]

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The World of CX

As life gets back to normal, and our superheroes begin to control the pandemic, businesses are holding onto the CX strategies that they had adopted earlier. Many companies have come to realize that the only reason some brands managed to weather the storm of Covid was because of the support and undeterred loyalty of customers.

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