Contact Center

the evolution of ai in cx

I Wrote About AI in the Contact Centre in 2018. Here’s What I Got Right — and What Surprised Me

In 2018 I wrote about AI in the contact centre when it was still largely theoretical. Eight years on, I’ve implemented it at two companies, watched the predictions play out, and learned what the analysts got wrong. Here’s my honest retrospective — what I got right, what surprised me, and what it means for how you run a support organization today.

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Illustration of a business analytics dashboard with an airplane emerging, representing the gap between offshore support plans and operational reality

What I Learned Building a 24/7 Offshore Support Team from Scratch

The business case for offshore support always looks clean on paper. The reality — built on a plane to Bangalore and through months of managing across time zones, cultural dynamics, and a DTMF routing system held together with discipline — is considerably more complicated. Here’s what the spreadsheet didn’t tell me.

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