LEADERSHIP & CAREER

The real work of leading a CX organization

Leading a support organization is one of the hardest management jobs in any company — you’re accountable for customer outcomes, team performance, budget discipline, and executive communication, often with less organizational support than the function deserves. I’ve been doing this at Director level for nearly two decades. This is where I write about what actually works — the hard conversations, the career decisions, and the management discipline that separates good CX leaders from great ones.

Managing teams  ·  Hiring & QA  ·  Offshore operations  ·  Budget planning  ·  Managing up  ·  Executive presence  ·  Getting promoted  ·  Performance conversations  ·  Mentorship


FEATURED READING

Leadership

How to Land a CX or Support Leadership Role (From Someone Who’s Hired For Them)

The resume mistakes that kill most applications, the metrics that signal senior credibility, and the questions that tell a hiring manager you’re thinking at the right level.

11 min read

Leadership

What 19 Years of Support Leadership Actually Taught Me

The beliefs I’ve changed, the process obsession I had to unlearn, and the one thing most CX leaders get wrong about executive presence.

8 min read


GETTING HIRED & CAREER GROWTH

Building a CX leadership career — deliberately

Most support leaders arrive at Director level through operational competence. Getting there intentionally — and getting beyond it — requires a different set of skills. How you present yourself, how you talk about your work, and how you think about the next level before you’re ready for it.

MANAGING TEAMS

The discipline of leading people at scale

The transition from senior individual contributor to manager is one of the hardest in any profession. The skills that got you promoted are not the skills that make you effective. These posts are about what to build, what to unlearn, and how to lead a team that performs consistently — not just occasionally.


MANAGING UP & EXECUTIVE PRESENCE

Getting your team heard at the executive table

Support leaders are chronically underfunded and under-heard in most organizations — not because leadership doesn’t care about customers, but because of translation failure. Executives speak in revenue, risk, and retention. Most support leaders present in CSAT scores and ticket volumes. Closing that gap is the most important skill a CX leader can develop.

  • What 19 Years of Support Leadership Actually Taught Me

    What 19 Years of Support Leadership Actually Taught Me

    I started writing about customer experience in 2007. I was managing a helpdesk in London, working longer hours than I should have, and trying to make sense of what I was learning on the job. I wrote to think. I published because I figured if I was confused about something, someone else probably was too.…


  • Beyond Price: Why Customer Value Trumps Cost

    Beyond Price: Why Customer Value Trumps Cost

    Discover why focusing solely on price can be a costly mistake. Explore the fallacy of price and learn how to build a customer-centric business that prioritizes value, customer experience, and long-term loyalty.


  • Beyond the Price Tag: Why Discounting Rarely Delivers Long-Term Success

    Beyond the Price Tag: Why Discounting Rarely Delivers Long-Term Success

    Discover why discounting rarely leads to sustainable business growth. Learn strategic alternatives to price cuts that preserve margins while building customer loyalty. Expert insights on value-based pricing


AI & THE FUTURE

Leading through the AI transition

The job of a support leader is changing faster than most leadership development programmes acknowledge. AI isn’t eliminating the need for experienced CX leadership — it’s raising the bar. The leaders who thrive will be the ones who understand what to automate, what to protect, and how to hire differently for an AI-augmented operation.

  • Agentic AI in Your Contact Centre — A Practitioner’s Reality Check

    Agentic AI in Your Contact Centre — A Practitioner’s Reality Check

    Every vendor has an agentic AI pitch. Most of them are selling the same future: AI agents resolving complex issues end-to-end, without human involvement, at a fraction of current cost. Some of that is coming. But not as fast as the demos suggest, and not without operational decisions the vendor content skips entirely.


  • I Wrote About AI in the Contact Centre in 2018. Here’s What I Got Right — and What Surprised Me

    I Wrote About AI in the Contact Centre in 2018. Here’s What I Got Right — and What Surprised Me

    In 2018 I wrote about AI in the contact centre when it was still largely theoretical. Eight years on, I’ve implemented it at two companies, watched the predictions play out, and learned what the analysts got wrong. Here’s my honest retrospective — what I got right, what surprised me, and what it means for how…


  • Beyond Price: Why Customer Value Trumps Cost

    Beyond Price: Why Customer Value Trumps Cost

    Discover why focusing solely on price can be a costly mistake. Explore the fallacy of price and learn how to build a customer-centric business that prioritizes value, customer experience, and long-term loyalty.


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