Hutch Morzaria

Hutch Morzaria is a CX and Support Leadership professional with 19 years of experience building and leading support organizations across SaaS, Fintech, and enterprise technology. He has held Director-level roles at Q4 Inc, AudienceView, Johnson Controls, and others, and holds ITIL Expert certification across V3 and V4.

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When does Customer Service End?

Have you ever noticed that the small entrepreneur will go that extra mile, while the big businesses don’t bother?  I guess the easiest explanation for this is that these smaller business people are actually closer to their customers and are able to realize the importance and value of customer service in driving back repeat business.  A good […]

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Mindmap

Mind Mapping

What is Mind Mapping?  In its simplest form, it is a technique whereby you use a diagram to represent words and ideas.  Linked to this are other tasks or items that are related to the previous item in a hierarchical fashion.  By arranging the elements intuitively according to their relative importance it is easy to

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Irate Customers

The unfortunate fact of the matter is that you will receive complaints from customers.  Sometimes these are warranted and sometimes not.  Having the skill and patience to deal with these types of issues is what makes (or breaks) an excellent service & help-desk team. People working the Customer Service and Helpdesk fields are often at the sharp

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What is a Helpdesk?

OK, to start with it’s not a desk that helps people! A help desk is a team of individuals (generally support staff) that provide solutions and resolutions to customers experiencing problems. Generally working at the 1st tier of the support model they are responsible for Incident reporting and resolution vs. Problem Management (I shall discuss

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