There are many ways of learning what is essential in your business. However probably the most powerful and least practiced is that of Customer Feedback. Having the greatest widget in the world is useless if your customers don’t want to buy it and if it doesn’t resolve a perceived need. Getting that information from your […]
The Voice of the Customer Read More »
Managing technical staff is becoming more of a challenge daily. Even more so, when your staff are MORE technical than you are – which to some extent is expected … you are a manager and responsible for multiple area’s of the company, they are specialists and able to focus on their area to the exclusion
Managing Technical Teams Read More »
Perhaps this is stating the obvious, but we want a large base of loyal customers as they are a lot more profitable than just “happy/satisfied” customers. They consistently do business with us and on top of that they give free advertising to others to do business with us. Besides that, we already know that is
Why Do Customers Matter? Read More »
It’s easy to make a mistake when searching for a job, unfortunately, by doing so you are adversely impacting your ability to find that role of your dreams and case should be taken to minimize this as much as possible. In this difficult job climate, care must be taken with even the smallest detail and
Conducting an effective Job Search Read More »
Ensuring that you measure your customers expectations of your business as well as acting to meet and exceed those expectations is a key step in ensuring that you are running a successful and profitable business. Gaining valuable insightful customer feedback is key to ensuring that your business continues to address consumers’ needs. Current data shows
Do you know what they are thinking? Read More »
A common misconception is that if you lower the price you will get more customers. This is not always the case by anymeans and there are some significant downsides to playing the price card which you should consider. Now, you might not really have an option – if your competition has cut their price to
The Fallacy of Price Read More »
First – what is an IVR? Some people also call it an ACD but whatever you call it, an Interactive Voice Response (IVR) or Automatic Call Distribution (ACD) system is used to get your customers to the right people to answer their questions or provide them with the right information. When used effectively it
Using an IVR effectively Read More »
I’ve mentioned a couple of times now (see this post and this one) and its a really great tool not only to keep in touch with old work colleagues and keep apprised of whats going on in your industry but also to find a job. LinkedIn’s job search should complement whatever you are currently doing
Using LinkedIn to find a job Read More »
I’ve already spoken previously about the power of LinkedIn and how useful a tool and site it is. However, it definitely bears repeating as if you are not using LinkedIn properly you are missing one of the sharpest quivers in your bow when searching for a job or networking in general! If you do not
Using LinkedIn effectively Read More »
