Hutch Morzaria

Hutch Morzaria is a CX and Support Leadership professional with 19 years of experience building and leading support organizations across SaaS, Fintech, and enterprise technology. He has held Director-level roles at Q4 Inc, AudienceView, Johnson Controls, and others, and holds ITIL Expert certification across V3 and V4.

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Illustration of a business analytics dashboard with an airplane emerging, representing the gap between offshore support plans and operational reality

What I Learned Building a 24/7 Offshore Support Team from Scratch

The business case for offshore support always looks clean on paper. The reality — built on a plane to Bangalore and through months of managing across time zones, cultural dynamics, and a DTMF routing system held together with discipline — is considerably more complicated. Here’s what the spreadsheet didn’t tell me.

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The World of CX

As life gets back to normal, and our superheroes begin to control the pandemic, businesses are holding onto the CX strategies that they had adopted earlier. Many companies have come to realize that the only reason some brands managed to weather the storm of Covid was because of the support and undeterred loyalty of customers.

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