Hutch Morzaria

Hutch Morzaria is a CX and Support Leadership professional with 19 years of experience building and leading support organizations across SaaS, Fintech, and enterprise technology. He has held Director-level roles at Q4 Inc, AudienceView, Johnson Controls, and others, and holds ITIL Expert certification across V3 and V4.

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Why Do Customers Matter?

Perhaps this is stating the obvious, but we want a large base of loyal customers as they are  a lot more profitable than just “happy/satisfied” customers. They consistently do business with us and on top of that they give free advertising to others to do business with us. Besides that, we already know that is […]

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The Fallacy of Price

A common misconception is that if you lower the price you will get more customers.  This is not always the case by anymeans and there are some significant downsides to playing the price card which you should consider. Now, you might not really have an option – if your competition has cut their price to

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Using an IVR effectively

First – what is an IVR?  Some people also call it an ACD but whatever you call it, an Interactive Voice Response (IVR) or Automatic Call Distribution (ACD) system is used to get your customers to the right people to answer their questions or provide them with the right information.   When used effectively it

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Kpi

Choosing What to Measure

An old business axiom says: You can’t control what you don’t measure As a result, nearly everything in business is measured, tracked, monitored, analyzed, and benchmarked.  To flip this on its head a little bit though … should you measure what you can control or rather what is outside of your control?  While it is

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Should You Reward Employees for Simply Showing Up to Work?

This is an interesting question that delves into the dynamics of employee motivation and workplace culture. Should employees receive additional rewards for fulfilling the basic requirement of their job—showing up? After all, they are being paid to do so anyway. The answer, however, isn’t a straightforward yes or no. Instead, it depends on several factors,

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