Hutch Morzaria

Hutch Morzaria is a Director-level CX and Support Leadership professional with 19 years of experience building global support organizations across SaaS, Fintech, and enterprise technology. He has hired dozens of support and CX leaders across his career and holds ITIL Expert certification across V3 and V4.

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uncomfortable truth about voc programs

The Uncomfortable Truth About Voice of the Customer Programs

Most Voice of the Customer programs begin the same way: with genuine excitement and unusually strong executive buy‑in. There’s a clear mandate from the top to “listen better.” A vendor is selected. Dashboards are built. Surveys are launched with care and optimism. Leaders talk openly about how important customer voice is going to be to […]

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Illustrated business scene showing a professional presentation with charts, resumes, and growth metrics under the headline “How to Land a CX or Support Leadership Role.”

How to Land a CX or Support Leadership Role (From Someone Who’s Hired For Them)

I’ve reviewed hundreds of applications for support and CX leadership roles over the past 15 years. Most of them made the same mistakes. Not because the candidates weren’t qualified — many of them were — but because they were presenting themselves like generic managers instead of CX leaders. They were writing resumes and doing interviews

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A focused team reviews a detailed RFP scorecard to objectively select the best customer support tool

How to Write an RFP for a Support Tool (That Actually Gets You the Right Answer)

I’ve been on both sides of a software RFP more times than I’d like to count. I’ve written them as a buyer — for ticketing systems, CRM platforms, workforce management tools, knowledge base software. I’ve sat through the demos, scored the responses, run the procurement process, and lived with the consequences. What I’ve learned is

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