Playbook

Free download · no fluff

The 12 metrics I actually track after 19 years.

Not vanity numbers. The KPIs that drive real decisions in a support org — each one with the trap it hides spelled out, so you don’t learn it the hard way like I did.

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CX Master · KPI Playbook
The 12 metrics
that actually matter
1. First response timespeed
2. Resolution time (P90)speed
3. First contact resolutionquality
4. CSAT vs. effort scorequality
5. Backlog age curvehealth
6. Reopen ratehealth
+ 6 more inside →
What’s inside

Built from 19 years of getting it wrong first.

Each metric comes with why it matters, how to calculate it honestly, and the specific way teams game it without realizing.

01

The metric, defined honestly

No hand-waving. The exact formula and what counts — and what teams quietly exclude.

02

Why it drives a decision

Each one ties to a real choice: staffing, routing, escalation, or investment.

03

The trap it hides

Every metric can be gamed. I show you how, so you can spot it on your own dashboards.